This month we had the pleasure of talking with Stefano Colli, architect and designer, about furniture as a representation of the concept of value. It is a reflection on the design of spaces and architecture as powerful tools to generate brand value, interpreting the product as an integral part of the strategy and corporate identity.

At GCA Architects we embrace projects as challenges to achieve excellence in design. We integrate in a single transversal process different areas of knowledge and the criteria that mark the design narrative in architecture, interior design and product design.

With Stefano Colli we talked about “good identity exercises” to transfer company values to architectural spaces through a holistic design with minute attention to detail.

This dialogue was part of “GCA.why”, a collective, idealistic and heterogeneous debate on architecture and design.